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Aligning your Rural Health Marketing Plan with your Strategic Plan
Course Description: Financial pressures caused by elective procedure cancellations, heightened costs and added expenses has created challenges for many rural health organizations trying to recover from the pandemic. Developing an annual marketing plan that it is in line with a strong strategic plan can generate a cohesive, coordinated strategy that effectively reaches your organization’s short and long-term goals while generating revenue. By attending this presentation, you’ll walk away with techniques that can immediately be applied by key leaders of your organization when developing a successful coordinated plan.

Learning Objectives: Review the core elements of a coordinated strategic and marketing plan. Discuss how to build a strong comprehensive strategic plan. Determine how to engage key decision makers within the planning process. Discuss how to make data driven decisions to drive revenue. Prioritize in order to best focus your resources based on profitability, access, growth and how it aligns with your strategic plan. Determine that your marketing plan ties into and supports at least one business objective in your strategic plan

Presenters: Adam Strom, Healthcare Consulting Manager |Eide Bailly & Mike Milligan, President | Legato Healthcare Marketing

CPE Information: CPE Credits: 1
Field of Study: Communications and Marketing
Level of Knowledge: Intermediate
Delivery Method: Group-Internet Based

Additional Information: This is a Group-Internet Based Webinar. No prerequisites or advanced preparation required.
For information regarding refund, complaint and program cancellation policies, please contact Jason McKeever at 701.476.8773.

To ensure proper delivery of our webinar communications please whitelist the domain eidebailly.com and the sender learning@eidebailly.com.

Sep 10, 2020 12:00 PM in Central Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Amy DeGeorge.